Small Business Marketing Ideas? 5 Secret Places to Start!

Small business marketing ideas you’d think would be a dime a dozen yet it is the most frequently asked question that I get. Getting ideas are not the problem. What is hard on the brain is finding something that ten millions others haven’t thought of.

Here are 5 ideas that almost no one thinks about or has even heard of in some cases:

Google Zeitgeist:

  • The first thing that comes to mind is, “Huh?”. It is a German term which refers to “signs of the times”. Google uses it as a term to describe what the hottest searches are in any given moment. In other words, where are peoples’ minds? It is a great source of small business marketing ideas. Most of the time the top searches are on movie stars or sports figures that have done something they shouldn’t have and so forth. Keywording will be easy.
  • You can get great ideas from this and you know that the subject is already hot because the Zeitgeist list tells you so. What a great source of small business ideas! You don’t care about sports or movie figures? That’s alright. Sometimes the top search traffic is about the IRS or how to survive a multi day power outage. Come up with any product unique to the subject and you have an automatic hot market. (In the millions, usually)

Rentals:

You can use the list above to see which are the hottest movies or which new video game is getting all kinds of inquiries about it. Many small business marketing ideas will come as you write a product review or open a small web site, become an affiliate for a movie company, record label or game company and start selling. Again, you know the market is hot because search volumes are high. You can make it even hotter for your business using a good CPC campaign.

People are asking a lot about items on the zeitgeist. Most of them have their credit cards firmly clamped between their teeth. Make sure your little site, if you have one, is SEO’d properly and you’re off to the races!

What are your passions?:

  • This is an old, tried and true method of succeeding. It is one of the best small business marketing ideas ever. What are you really passionate about? Are you brought to tears when you hear of the plight of the Darfur rape victims? Famine and world hunger bring you to your knees? You maybe love radio controlled airplanes. Golf keeps you awake most nights. (I’m NOT implying that golfers or radio airplane enthusiasts don’t care about important issues!)
  • Whatever makes your heart pound, you can create a successful online venture for yourself. How can you make money, still feel good about yourself and have a clear conscience when dealing with things like world hunger? There are many ways and there is nothing wrong making a living funneling world attention and money on something that you love. Read the following idea and get information on affiliate programs.
  • Remember the good Samaritan of the bible? He could help the guy on the side of the road because he had money. You can do whatever you want with the money you make.

Create your own online bookstore:

  • No matter what your interest, you can create a tightly focused specialty bookstore. Places like Amazon.com and Chapters.ca and so forth all have affiliate programs. How can you help the starving people in Africa, lets say?
  • Design your bookstore to take your visitors to history books of Africa so they can learn how all this came about. Set up a part of your store on nutrition and what these people need. Set up another section on the heroes and saints of these people (who ever you see as hero. It’s your store, you decide.)
  • Love nature and want to do your share? Here are some small business marketing ideas that most people don’t realize can be created. Promote places like the Sierra Club on your site. Promote books on everything from bird watching to the ravaging of the planet. SEO the site properly and you will have oodles of traffic. Build your pages properly and you will have an immense positive impact on whatever stirs your stew. On the web, you can focus your business intensely like a laser on any small business marketing ideas you choose.

What do you know?:

  • If you are a plumber, create ebooks on plumbing repairs. Sell easy to make videos on how to fix a leak.
  • You love to knit? Give courses on knitting, sell specialty yarns and yes, make and sell your own easy to make videos.
  • You love to rebuild 1971 Mustangs? Just think of it… Mikes-famous-mustang-rebuilders.com!! Does this open a floodgate of small business marketing ideas for you?
  • You are a brain surgeon who loves to do research on nutrition to help brain cancer patients. Build a site, SEO it and run with it. Keep yourself happy, make money and improve the plight of some mighty unfortunate people.

I could go on forever, but I’m getting writers’ cramp. The internet is a river of gold. With that gold you can build your dream home, have the wardrobe of your dreams, do an incredible amount of good and what kind of price can you put on satisfaction with your life?

Make yourself a list of small business ideas and keep it handy where you can easily get at it to add, take away from or change what’s on there. Go with the premise that nothing is impossible because nothing is impossible.

Small Business Ideas For Women – Some Most Affordable and Practical Ideas

Women nowadays face what we all agree is a constellation of problems. And as such are in dire need of incentives which could help them attain a platform for making daily revenue to support their lives. What women need are small business ideas for them. These ideas generally mean some incentives which will be easy and viable to maneuver. Most important is how possible is it to start up the business idea.

Small business ideas for women include:

Merchandising and other practices like counseling small children
Baby sitting and even cooking
Hair salons
Mail delivery
Bills paying bureau

By investing small amount of $200 one can turn this into a profit by engaging in a baby sitting class program. I have seen so many of my neighbors start up schools after starting small through such an incentive. Neighbors who face a challenge in their day t day lives like tight work schedules need their children to be in safe hands. This could provide a great platform for establishing a tiny school for the business owner.

The best smart incentives for women would be in the service industry since there are no stocks required. All what is required is consultancy space to offer these services. This is where you need just a few dollars to go into a start-up successfully. These form the best platforms for small business ideas for women. The aspect of what the woman deems as her most valuable skill and what she feels it’s her passion will be quite well implemented through such an incentive.

4 Sure Fire Tips For Your Marketing Ideas – Small Business Success

When searching for marketing ideas for a small business online, you will undoubtedly come across information about mailing list campaigns and the importance of getting to know consumers. After all, why would anyone want to buy from you if they have never heard of your company before? Why would anyone feel compelled to order from your company if you give them no reason to trust you?

Here are some tips to consider before marketing your business;

o Marketing Ideas Small Business Tip 1: Email campaigns are considered to be a great marketing plan for a small company on the internet. It allows for you to connect with prospects. Just as long as they give you permission to contact them, then you will have better opportunities for success.

o Marketing Ideas Small Business Tip 2: As you get to know customers, you will have an advantage over competitors. You will have a good idea about what they want and how to provide them with what they want. When Marketing schemes for small company success will come to you more naturally as long as your email list subscribers are targeted and qualified. Keep in mind that you should not bombard them with email ad after email ad. You should never, ever send out junk mail. If you do that, you will defeat and undermine the best marketing schemes for small company success. They subscribe to your list because they want more information.

o Marketing Ideas Small Business Tip 3: You should not try to sell your subscribers anything when sending out emails. Instead, give them the information they seek and allow them to come to you. If you do a good job at providing them with unique content, they WILL come to you and buy from your company.

o Marketing Ideas Small Business Tip 4: Offer you subscribers special discounts for your products. People will always value you more for doing this.

While there are many other good marketing ideas for small business success, your main goal should be to create “and maintain” a good relationship with consumers through email. Having a list of qualified contacts is essential to the long term success of your business on the internet.

5 Ways Small Business Owners Can Let Go and Empower Employees

Small business owners are often reluctant to let go of the reigns of their company and delegate tasks to employees. Many have built the business from the ground-up and still hold close to the idea that “if you want it done right, you have to do it yourself.” This aphorism isn’t always true, especially when it comes to running a successful business. When small business owners empower their employees to tackle the tasks they no longer need to do themselves, they find that they are more productive, make more money, and have less stress.

Why? Because the weight of the business is no longer on their shoulders alone. Of course, there’s more to it than simply giving employees control over certain areas of the company. Small business owners must have strategies in place to ensure that all of their hard work continues to be performed with the same degree of skill by their employees.

“Letting go” can be a scary proposition, but it doesn’t have to be. Understanding how empowering employees can take many tasks off their desks while also helping them grow their businesses makes embracing the idea of delegation much easier.

But before small business owners can be comfortable with letting go of some control, they need to know what it takes to truly empower employees. They must:
• Know their employees: Know the strengths, weaknesses, capabilities, and limitations of each employee so tasks are delegated to employees with the right skill sets.
• Teach them what to do and how to do it: Employees probably aren’t going to do the job in the exact same way the owner is used to doing it. That’s fine. It just needs to be done well. Owners need to explicitly tell employees how they can do the job most effectively.
• Define expectations: They must know how the business owner defines success. Business owners are setting themselves up for failure if they don’t set a clear direction and define goals that are connected to their performance.
• Give them authority: Letting go of the reigns means empowering employees to make their own decisions based on the job entrusted to them and giving them the resources they need to get the job done.
• Be available: Advice and assistance will inevitably be needed along the way, but small business owners should let employees come to them. Keep an open door policy and don’t smother them with ideas.

Small business owners typically have nothing but smiles on their faces after implementing these strategies for empowering their employees. They find that all of a sudden they can focus on their core business to sell more and, in so doing, have a happier and more empowered employees.

The idea of “letting go” is really the key. It’s a scary proposition for many small business owners, but once they empower employees they always see better financial success, not to mention less stress.

Learn more about empowering employees at http://www.ThinkBlueThinking.com or calling 619.550.8052.